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98 the words you are already ranking for than it is to rank for entirely different phrases. Learning what types of sites reference you and why they chose to reference you helps you learn how to create marketing ideas that are more likely to spread. If you track your growth and what has been working well for you then it makes it easy to keep pushing things that have worked well for you in the past and focus less on things that provide little to no return. Keywords What are Keywords? Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your website. Oftentimes, corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what Joe average surfer (or your prospective site visitors) may type in a search box. How do You Learn Best? Some people learn better from video than from reading text. If you like video, you may prefer to look at the Dan Thies keyword research video he mentions near the end of his post on this page: http://www.seoresearchlabs.com/blog/2005/10/seo-controlling-entry-pages.html Emarketingperformance also offers a free quality 22 page PDF about keyword research. http://www.emarketingperformance.com/download/Keyword%20Research.pdf Focusing a Keyword When people tell you to target the word free, they are out of their minds. That single word is too general and has too much competition. I just did a search on Yahoo! for free and it returned 749,000,000 results. That is over 10% of the web trying to use free as a sales pitch. I am not saying that free should not be on your page; it is a compelling offer on many of mine. I am saying that keywords should define the product or idea. Free alone just does not get this done. Keyword Phrases If free isn't a keyword, then what is? Keywords are typically two-to-five-word phrases you expect people to search for to find your website. What would you Single word keywords are usually not well-targeted and are hard to rank for. Longer keywords are easier to rank well for and typically have better conversion rates.

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