Fri Jan 11 00:02:40 PST 2019


two reasons

First,
Search engines have learned that users hate spam
This may seem a trivial and
obvious lesson, but in fact, many who study the field of search from a macro
advantage over the last 10 years has been their ability to control and remove spam
SEOmoz loathe to ever recommend search spam as a winnable endeavor in the long
term

Second
Search engines have done a remarkable job identifying scalable, intelligent
methodologies for fighting manipulation and making it dramatically more difficult to
adversely impact their intended algorithms
Concepts like TrustRank (which
more, along with specific implementations like the Google Sandbox, penalties for
directories, reduction of value for paid links, combating footer links, etc
have all
This guide is not intended to show off specific spam tactics (either those that no longer
work or are still practiced), but, due to the large number of sites that get penalized,
banned or flagged and seek help, we will cover the various factors the engines use to
identify spam so as to help SEO practitioners avoid problems
For additional details
about spam from the engines, see ,
Content Quality Guidelines &


Search engines perform spam analysis across individual pages and entire websites (domains)

URL level

One of the most obvious and unfortunate spamming techniques, keyword stuffing, involves
littering numerous repetitions of keyword terms or phrases into a page in order to make it appear
looking at thousands of the top search results across different queries have found that keyword
repetitions (or keyword density) appear to play an extremely limited role in boosting rankings,
and have a low overall correlation with top placement

The engines have very obvious and effective ways of fighting this
Scanning a page for stuffed
their web spam team - SEO Tip: Avoid Keyword Stuffing



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