Fri Nov 30 23:03:46 PST 2018

seo

Fri Nov 30 21:03:45 PST 2018

seo
Favorite Tools
YouTube SEO
? YouTube Internal Analytics
? YouTube Suggest
? TubeBuddy - Competitor Tags and Rankings
? TubularLabs - Spy on competitors
? KeywordTool.io - YouTube keyword research
? YT Cockpit - YouTube keyword research

Fri Nov 30 19:03:50 PST 2018

seo
Video SEO
YouTube SEO
Most video indexed by Google is on YouTube (~80%). If
you want to index non-YouTube video:
? Transcribe your video and add it as text to your URL
? Make sure to use video schema markup
? Build a strong link profile to the page
? Embed the video high up in the source code

Fri Nov 30 18:03:53 PST 2018

seo
Other Factors
YouTube SEO
? Make sure your description is 250+ characters
? Add a few of your keywords as tags
? An attractive channel header can drive subscribers
? Upload a transcript
? Use playlists to increase session time
? Embed videos on as many sites as possible
? Set a featured video

Fri Nov 30 17:03:13 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Given the choice, consistently posting over time is much
better than releasing lots of content all at once.

Fri Nov 30 16:02:52 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
The first 48 hours are critical. Drive traffic, and reply to all
comments immediately in the first 48 hours.

Fri Nov 30 15:03:00 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Your channel has authority. Get more subscribers on your
channel, and your videos will rank higher.

Fri Nov 30 11:03:49 PST 2018

seo
Creating Your Avatar
Customer Avatar
? Industry, company, title, # of employees
? Who they report to, who reports to them
? Job responsibilities, job measurement, tools used
? Challenges & goals at work
? Actual quotes on goals, challenges & objections

Fri Nov 30 01:03:45 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Make it easy for users. Add annotations that let users like,
subscribe and watch more videos.

Thu Nov 29 23:03:51 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Total watch time, % of video watched, and session time, are
the most important ranking factors!

Thu Nov 29 22:03:45 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Make your thumbnail interesting, different than everything
else and worthy of a click.

Thu Nov 29 21:03:44 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Get your keyword in the description, but again, make it
compelling and click-worthy.

Thu Nov 29 20:03:48 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
Get your keyword in your title, preferably at the front, but
don?t forget to make it compelling and click-worthy.

Thu Nov 29 19:03:22 PST 2018

seo
Ranking Signal Optimization
YouTube SEO
? Title, Description, Thumbnail & Filename
? Watch Time, Retention and Session Time
? Engagement Signals & Annotations
? Channel Authority & Playlists
? First 48 Hours
? Consistency

Thu Nov 29 17:02:36 PST 2018

seo
Ranking Signal Optimization

Thu Nov 29 15:03:44 PST 2018

seo
Video Production Optimization
YouTube SEO
Your channel has authority.
Creating a custom video for it
can get more subscribers and
increase rankings.

Thu Nov 29 14:04:01 PST 2018

seo
Video Production Optimization
YouTube SEO
Viewers get bored fast. Throw
some curveballs in there to
keep their attention.

Thu Nov 29 13:03:58 PST 2018

seo
Video Production Optimization
YouTube SEO
Verbally tell your users to
like, to comment and to
subscribe in your video.

Thu Nov 29 12:03:56 PST 2018

seo
Creating Your Avatar
Customer Avatar
? Name, age, gender, family, marital status, address
? Income, homeowner, education, number of cars
? Hobbies, spending patterns, travel behavior, vices
? Sports, fitness, food, digital activities, charity
? Hopes, dreams, fears, anxieties

Thu Nov 29 11:03:53 PST 2018

seo
Video Production Optimization
YouTube SEO
Retention is everything on
YouTube. Incentivize users to
watch as long as possible in
your first 10 seconds.
Give them a reason to stay!

Thu Nov 29 10:03:46 PST 2018

seo
Video Production Optimization
YouTube SEO
YouTube transcribes content
pretty well. Try to say your
keyword 1-2 times.

Thu Nov 29 09:03:48 PST 2018

seo
Video Production Optimization
YouTube SEO
It?s all about optimizing watch
time. Longer videos generally
rank higher than shorter ones.

Wed Nov 28 23:03:48 PST 2018

seo
Video Production Optimization
YouTube SEO
Look at volume, but start with
keywords that show videos in
the search results on Google.

Wed Nov 28 21:03:54 PST 2018

seo
Video Production Optimization
YouTube SEO
? Target keywords that list videos on Google
? Make long videos
? Make sure your keyword is spoken in your video
? The introduction is everything
? Tell users to comment / like / subscribe
? Throw curveballs
? Create a channel trailer

Wed Nov 28 20:03:46 PST 2018

seo
Video Production Optimization

Wed Nov 28 19:03:47 PST 2018

seo
We?ll dive into the granular metrics, but
the YouTube SEO TLDR is:
Increase watch time for YouTube.

Wed Nov 28 17:03:49 PST 2018

seo
Watch time.

Wed Nov 28 16:03:51 PST 2018

seo
Before we get started, there?s one
critical component to understand.

Wed Nov 28 15:03:48 PST 2018

seo
What is YouTube SEO?
YouTube SEO
? Optimizing YouTube videos on YouTube
? Optimizing YouTube videos on Google
? Optimizing non-YouTube Videos on Google

Wed Nov 28 14:03:54 PST 2018

seo
Customer Avatar
Buyer Persona
Marketing Persona
Target Market
? are all the same thing.
Creating Your Avatar
Customer Avatar

Wed Nov 28 13:03:55 PST 2018

seo
Video & YouTube SEO
has 3 components.

Wed Nov 28 12:03:50 PST 2018

seo
If you can provide value to users with
video, make it part of your funnel.

Wed Nov 28 11:03:50 PST 2018

seo
What is YouTube SEO?
YouTube SEO
? Size: 3rd largest in the world
? Users: 1.3B
? Daily Visitors: 30 million / day
? US Penetration: 20%
? Average mobile session: 40 minutes
? Genders: 62% Male, 38% Female
https://fortunelords.com/youtube-statistics/

Wed Nov 28 10:03:56 PST 2018

seo
YouTube SEO is the act of driving
relevant traffic, from YouTube to your
website, that ultimately converts.
What is YouTube SEO?
YouTube SEO

Wed Nov 28 09:03:53 PST 2018

YouTube SEO
Mini-Course

Wed Nov 28 00:03:58 PST 2018

seo

Tue Nov 27 23:03:58 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Pin Ranking Optimization
? Add keyword to image filename
? Add keyword to pin title
? Add keyword to pin description
? Keep pin description 2 sentences or less
? Don?t use hashtags
? Have a mobile-friendly site

Tue Nov 27 22:03:57 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Pin Ranking Optimization
? Make pins are beautiful, colorful and ?thumb-stopping?
? Taller pins get more engagement than wider ones
? Minimize text and don?t use faces
? Use price of the product when applicable
? Use Rich Pins when applicable: link
? Drip pins over time (not all at once)

Tue Nov 27 21:09:57 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Board Ranking Optimization
? Use keywords in your board title and description
? Optimize, but don?t over-do it!
? Board description and category help push up pins
? Boards are easily indexable in Google

Tue Nov 27 20:11:09 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Account Ranking Optimization
? Use a business account
? Verify your site
? As many likes, repins and followers as possible
? You can add a keyword to your URL and user profile
? Use Pinterest Analytics to get more details

Mon Nov 26 00:03:55 PST 2018

seo
Create a customer avatar for each
segment of your customer base, in order
to better target your messaging.
Creating Your Avatar
Customer Avatar

Sun Nov 25 23:03:48 PST 2018

seo
Optimization Ranking Signals

Sun Nov 25 22:03:51 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Pin Authority
? Repins
? Saves
? Comments
? Followers
? Board authority
? Account authority

Sun Nov 25 21:03:47 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Board Authority
? Repins
? Saves
? Comments
? Followers
? Total number of pins
? Account authority

Sun Nov 25 20:03:49 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Account Authority
? Repins
? Saves
? Comments
? Followers
? Total number of boards & pins

Sun Nov 25 19:03:46 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Site Authority
? Number of pins linking to your site
? Number of people pinning directly
FROM your site

Sun Nov 25 18:03:48 PST 2018

seo
Increasing Pinterest Authority

Sun Nov 25 01:03:53 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
The images that get the most
engagement on Pinterest

Sun Nov 25 00:03:47 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Keyword Research
? Just use the tools you would use for normal SEO
? Stick with your regular keyword blueprint
? PinterestKeywordTool.com can help with Pinterest
autocomplete suggestions

Sat Nov 24 23:03:47 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
Increase Authority
? Account
? Board
? Pin
? Page & Site
Ranking Optimization
? Account
? Board
? Pin
Keyword Research
? Account
? Board
? Pin

Sat Nov 24 22:03:47 PST 2018

seo
Pinterest Optimization Framework
Pinterest SEO
TLDR:
1. Setup your account completely
2. Follow, comment, repin and contribute to group
boards on relevant topics, to increase authority
3. Create unique, optimized pins that drive contextually
relevant traffic to your site that converts

Sat Nov 24 21:03:50 PST 2018

seo
Your customer avatar is designed to
represent the wants and needs of part of
your customer base.
Creating Your Avatar
Customer Avatar

Sat Nov 24 20:03:48 PST 2018

seo
Pinterest Optimization Framework

Sat Nov 24 19:03:51 PST 2018

seo
Favorite Tools
Pinterest SEO
? Buffer - social media scheduling
? Upwork - finding awesome pin designers
? Canva - creating your own pins
? Tailwind - Pinterest management tool
? Pingroupie - find group boards you can contribute to
? Pinvolve - sync Facebook and Pinterest posts
? Sumo Image Sharer - make any image shareable

Sat Nov 24 18:03:47 PST 2018

seo
Pinterest had a major algorithm update
a while back called ?Guided Search?.
https://blog.pinterest.com/en/guided-search-new-way-find-
what-you%E2%80%99re-looking
More Takeaways
Pinterest SEO

Sat Nov 24 17:03:51 PST 2018

seo
More Takeaways
Pinterest SEO
? To start, create 5-10 Boards & 20+ images per board
? Pinterest uses all pins from a URL as one identity
? Searchers in different countries see different content
? Pins shown in search can be gender specific
? Make sure ?privacy? in your settings is not selected!

Sat Nov 24 01:03:54 PST 2018

seo
More Takeaways
Pinterest SEO
? Pinning happens off-site, repinning happens on-site
? There?s 3 types of boards: branding, resources,
products
? Group boards: users see your pins when you contribute
? Curating and re-pinning is good, but eventually you
have to creating unique content, pins and pages
yourself

Sat Nov 24 00:03:53 PST 2018

seo
Pinterest Features
Pinterest SEO
Pin It Button
Homepage Feed

Fri Nov 23 23:03:46 PST 2018

seo
Pinterest Account Structure
Pinterest SEO
User Profile
Boards
Pins
Website Landing Page

Fri Nov 23 22:03:55 PST 2018

seo
Why Pinterest?
Pinterest SEO
Why users use:
? Inspiration & Discovery
? ?Wishlisting?
? Planning
Why marketers use:
? Drive new traffic and sales
? Built trust and credibility
? Reinforce love with user

Fri Nov 23 21:03:54 PST 2018

seo
TLDR:
Pinterest makes up 5% of web referral
traffic and pinners are wealthy, female
users on mobile devices, ready to buy.
Why Pinterest?
Pinterest SEO

Fri Nov 23 20:03:54 PST 2018

seo
Why Pinterest?
Pinterest SEO
? Lots of flexibility with boards, each can target a
different phase of your funnel
? 80% of pins are repins - if you are a creator, users do a
lot of the work for you
? The number of people who see your pins is far greater
than just your followers

Fri Nov 23 19:03:54 PST 2018

seo
Customer Avatar

Fri Nov 23 18:03:55 PST 2018

seo
Environment Setup

Fri Nov 23 17:03:53 PST 2018

seo
?Twitter is mostly about what I?m doing,
Facebook is about who I am,
Pinterest is about who I want to be.?
- Daniel Maloney, CEO of Tailwind
Why Pinterest?
Pinterest SEO
http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935

Fri Nov 23 16:03:53 PST 2018

seo
Users that have purchased a product: 87%
Users that use to decide offline purchase: 72%
Mobile device percentage use: 75%
Average pins from active females: 158
Average time on site: 14 minutes
Why Pinterest?
Pinterest SEO
https://www.omnicoreagency.com/pinterest-statistics/

Fri Nov 23 15:03:56 PST 2018

seo
Monthly Active Users: 150M
US users: 70M
Gender: 81% Female, 19% Male
Income $50k+ / year: 50%
Income $225k+ / year: 10%
Web Referral Traffic Share: 5%
Pinterest Valuation: $21B
Why Pinterest?
Pinterest SEO
https://www.omnicoreagency.com/pinterest-statistics/

Fri Nov 23 14:03:52 PST 2018

seo
The stats on Pinterest are
mind-blowing.
Why Pinterest?
Pinterest SEO

Fri Nov 23 13:03:55 PST 2018

seo
Pinterest SEO is the act of driving
relevant traffic, from Pinterest to your
website, that ultimately converts.
Why Pinterest?
Pinterest SEO

Fri Nov 23 12:04:02 PST 2018

Pinterest SEO
Mini-Course

Fri Nov 23 11:03:55 PST 2018

seo
? Ask your customers for reviews - make it easy for them
? You can start by asking ?the regulars?
? Add a page to your site / link in your signature & invoices
? Do a one-time email blast
? Create a link to easily review your GMP listing
Reviews
Local SEO

Fri Nov 23 10:03:54 PST 2018

seo
Reviews

Fri Nov 23 09:03:54 PST 2018

seo
? Have your added business schema to your site?
? Have you optimized your logo with a location?
? Have you added NAP to your social media channels?
? Are your social channels linking back to your site?
? Do you have links from local resources in the area?
? Do you have links with the name of your city or state in them?
? Do you link out to other local resources?
On-Page / Off-Page Signals
Local SEO

Fri Nov 23 08:03:55 PST 2018

seo
? Do you have a contact us page with your NAP?
? Do you have a "locations" page with all of your locations (if necessary)?
? Does your contact page list your business hours?
? Does your contact page have an embeddable google map?
? Is your primary keyword and location in your title tag?
? Are your images well-named and contain ALT tags with geographic areas?
? Is your GMB profile linking back to your site?
On-Page / Off-Page Signals
Local SEO

Fri Nov 23 07:03:52 PST 2018

Customer Avatar &
The Sales Funnel

Fri Nov 23 06:03:45 PST 2018

seo
Local On-Page / Off-Page Signals

Fri Nov 23 05:03:46 PST 2018

seo
? Moz Local
? Bright Local
? WhiteSpark Local Citation Finder
? BrightLocal - Local Citations By Business Category
? Moz - Local Citations By Business Category
Local Citation Resources
Local SEO

Fri Nov 23 04:03:47 PST 2018

seo
Local Citations

Fri Nov 23 03:03:46 PST 2018

seo
Google My Business

Fri Nov 23 02:03:52 PST 2018

seo
What is Local SEO?
Local SEO
Before getting started, collect all the details of your
business and put them in one location.
Includes addresses, phone numbers, hours, products, customer testimonials, reviews,
images and video, local awards, social media and website URLs, EVERYTHING.
Use the attached Google sheet!

Fri Nov 23 01:03:53 PST 2018

seo
What is Local SEO?
Local SEO
Local Pack TLDR:
? Google My Business
? Links
? On-Page Optimization
? Citations
? Review Quality / Quantity
Local Rankings TLDR:
? Links
? On-Page Optimization
? User Behavior
? Google My Business
? Review Quality / Quantity

Fri Nov 23 00:03:44 PST 2018

seo
Moz Local SEO Ranking Factors
What is Local SEO?
Local SEO

Thu Nov 22 23:03:54 PST 2018

seo
TLDR:
1. Setup Google My Business
2. Get your NAP everywhere it matters
(consistency is key)
3. Add local on-page and off-page signals
4. Get good reviews
What is Local SEO?
Local SEO

Thu Nov 22 22:03:46 PST 2018

seo
Finally, having good reviews is critical to
differentiating from competitors.
What is Local SEO?
Local SEO

Thu Nov 22 21:03:45 PST 2018

seo
Is your address on your contact page?
Do your links mention your city?
What is Local SEO?
Local SEO

Thu Nov 22 20:03:43 PST 2018

seo
Environment Setup
Getting Started
Speed Up Your Mouse
? Go into your settings and speed up your mouse
? Increasing the speed and quantity of things at the top
of a funnel (mouse speed, internet connection, workout
speed, drinking speed) can have downstream effects on
everything else. Hat tip to Noah Kagan

Thu Nov 22 19:03:50 PST 2018

seo
Third, in addition to citations, you need
on-page and off-page local signals.
What is Local SEO?
Local SEO

Thu Nov 22 18:03:47 PST 2018

seo
Having a consistent NAP across many
authoritative sites & directories is
similar to having a strong link profile.
What is Local SEO?
Local SEO

Thu Nov 22 17:03:44 PST 2018

seo
Second, the name of the game is citations.
Citations are also referred to as NAP (name, address, phone).
What is Local SEO?
Local SEO

Thu Nov 22 16:04:03 PST 2018

seo
First, Google My Business is
foundational to Local SEO.
What is Local SEO?
Local SEO

Thu Nov 22 15:03:44 PST 2018

seo
Local SEO can be summarized in 4 steps.
What is Local SEO?
Local SEO

Thu Nov 22 14:03:45 PST 2018

seo
Google?s Pigeon Algorithm Update
What is Local SEO?
Local SEO

Thu Nov 22 13:03:46 PST 2018

seo
They?re not mutually exclusive,
but Local SEO requires extra steps.
What is Local SEO?
Local SEO

Thu Nov 22 12:03:45 PST 2018

seo
If you said YES to these questions,
you should do local SEO.
What is Local SEO?
Local SEO

Thu Nov 22 11:03:44 PST 2018

seo
What is Local Search?
Local SEO
? Do you have a physical address?
? Do you have ?store hours? where customers can visit,
or do you do on-site work for your clients?
? Does the local pack show for your primary keywords?

Thu Nov 22 10:03:45 PST 2018

seo
Am I a business that should focus on
?Local SEO? or ?Regular SEO??
What is Local Search?
Local SEO

Thu Nov 22 09:03:49 PST 2018

seo
Environment Setup
Getting Started
Use Facebook Newsfeed Eradicator
? The single most important thing you will do in your life.
? This extension blocks your newsfeed completely and
replaces it with a motivational quote
? You just got back 4-30 hours a month of your life back.
Your welcome.

Thu Nov 22 08:03:46 PST 2018

seo
Local Pack
Localized
Rankings

Thu Nov 22 07:03:48 PST 2018

seo

Thu Nov 22 06:03:50 PST 2018

seo

Thu Nov 22 05:03:48 PST 2018

seo

Thu Nov 22 04:03:48 PST 2018

seo

Thu Nov 22 03:03:57 PST 2018

seo

Thu Nov 22 02:03:49 PST 2018

seo
Local SEO has a geographic component.
What is Local Search?
Local SEO

Thu Nov 22 01:03:45 PST 2018

seo
Google manages queries that have a
location-specific intent differently.
What is Local Search?
Local SEO

Thu Nov 22 00:03:45 PST 2018

seo
Local SEO is the act of optimizing for
businesses with a physical address.
What is Local Search?
Local SEO

Wed Nov 21 23:03:47 PST 2018

Local SEO
Mini-Course

Wed Nov 21 22:03:46 PST 2018

seo
Environment Setup
Getting Started
Use Analytics Referral Spam Blocker
? When you first install Google Analytics,
you?ll see lots of referral spam in your
dashboard. This tool removes it.

Wed Nov 21 21:03:45 PST 2018

Enterprise Link Building
Mini-Course

Wed Nov 21 20:03:51 PST 2018

seo
Tools and Services
Work Smarter AND Harder
? Boomerang - Schedule emails
? UglyEmail - Block email tracking
? VidIQ - YouTube insights
? Browseo - View a page like Google
? OnCrawl - Crawl tool
? NoFollow Checkbox - Nofollow WordPress links
? SEO Friendly Images - Optimize images
? KeywordTool.io - Keyword Research
? GTMetrix - Site speed
? Ahrefs - Link building

Wed Nov 21 19:03:48 PST 2018

Tools and Services

Wed Nov 21 18:03:44 PST 2018

seo
Rel=Alternate
Organic Search







Wed Nov 21 17:03:44 PST 2018

seo
Structured Data
Organic Search
? Star ratings
? Embedded photos or videos
? Product information
? Addresses and phone numbers
? Recipe cooking times
? Article information
? Event dates, times, and locations

Wed Nov 21 16:03:48 PST 2018

seo
Server Response Codes
Organic Search
? 200 OK - All is well with the world. This is good!
? 301 Moved Permanently - The document has been permanently moved somewhere
else. The old document should be removed from the index, and any link equity should
be passed to the new document. This is good!
? 302 Found - The old document is redirecting to a new document correctly, but it is only
temporary. Keep the old document in the index, and keep the link equity on the old
document. This is generally bad!
? 404 File Not Found - The document doesn?t exist. Watch out for 404 pages that return
a 200 request. This is generally bad!
? 503 Service Unavailable - The server is unable to handle the request (maybe the
server went down, rate limiting on IP addresses etc). This is generally bad!

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